Josef Ruef served as President of The Big C Society® from 2019 to 2022 and led its modernization while concurrently serving as President and Executive Director during 2019 and 2020. Mr. Ruef is an entrepreneur and executive with 20 years of experience developing and growing businesses. Currently, Mr. Ruef is Founding Partner of September Capital, an investment and consulting firm that assists early stage technology companies. Previously Mr, Ruef was Co-Founder and CEO of Verical Inc., an online marketplace for electronic components that was acquired by Arrow Electronics (NYSE:ARW). Mr. Ruef is also a graduate of the University of California at Berkeley, 1993, where he earned a B.A. in English and played football for the Golden Bears.